A Quadrant Book: The Interface : IBM and the Transformation of Corporate Design, 1945/1976 by John Harwood book DOC, FB2
9780816674527 0816674523 " In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed--a story told in full for the first time in John Harwood's The Interface --remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the "invention" of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design--information and management theory, cybernetics, ergonomics, computer science--became integral aspects of design. As the first critical history of the industrial design of the computer, of Eliot Noyes's career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America--and an invaluable perspective on the computer and corporate cultures of today. ", The essays in this book have grown out of conversations between the authors--and their colleagues and students--over the past decade and a half. Their germinal question concerned the ways in which Charles Sanders Peirce was and was not both an idealist and a realist. The dialogue began as an exploration of Peirce's explicit uses of these ideas and then turned to consider the way in which answers to the initial question shed light on other dimensions of Peirce's architectonic. The essays explore the nature of semiotic interpretation, perception, and inquiry. Moreover, considering the roles of idealism and realism in Peirce's thought led to considerations of Peirce's place in the historical development of pragmatism. The authors find his realism turning sharply against the nominalistic conceptions of science endorsed both explicitly and implicitly by his nonpragmatist contemporaries. And they find his version of pragmatism holding a middle ground between the thought of John Dewey and that of Josiah Royce. The essays aims to invite others to consider the import of these central themes of Peircean thought.
9780816674527 0816674523 " In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed--a story told in full for the first time in John Harwood's The Interface --remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. IBM's program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the "invention" of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design--information and management theory, cybernetics, ergonomics, computer science--became integral aspects of design. As the first critical history of the industrial design of the computer, of Eliot Noyes's career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America--and an invaluable perspective on the computer and corporate cultures of today. ", The essays in this book have grown out of conversations between the authors--and their colleagues and students--over the past decade and a half. Their germinal question concerned the ways in which Charles Sanders Peirce was and was not both an idealist and a realist. The dialogue began as an exploration of Peirce's explicit uses of these ideas and then turned to consider the way in which answers to the initial question shed light on other dimensions of Peirce's architectonic. The essays explore the nature of semiotic interpretation, perception, and inquiry. Moreover, considering the roles of idealism and realism in Peirce's thought led to considerations of Peirce's place in the historical development of pragmatism. The authors find his realism turning sharply against the nominalistic conceptions of science endorsed both explicitly and implicitly by his nonpragmatist contemporaries. And they find his version of pragmatism holding a middle ground between the thought of John Dewey and that of Josiah Royce. The essays aims to invite others to consider the import of these central themes of Peircean thought.